I hope it gives you a bit of boost if you are struggling with what to say. Often just looking at what I have written down sparks other ideas.Hi Alistair. Whether you’re a regular content creator or new to writing for business, sometimes you need a bit of inspiration to get you started. We must learn to write beginnings that grab our readers and never let go, drawing them into our article and compelling them to read through to the end.So how do the masters of feature writing begin their articles?I decided to answer this question with data. In school, we sometimes learned not to use the word “I” in our writing. With the powers in Pyongyang working doggedly toward making this possible — building an ICBM and shrinking a nuke to fit on it — analysts now predict that Kim Jong Un will have the capability before Donald Trump completes one four-year term.About which the president has tweeted, simply, “It won’t happen!”Though given to reckless oaths, Trump is not in this case saying anything that departs significantly from the past half century of futile American policy toward North Korea. The Giphy folks have been tasked by the Emmys producers to “live GIF” the show, creating those seconds-long video loops used to enliven digital conversations and get shared. On Medium, smart voices and original ideas take center stage - with no ads in sight. Other names I considered giving this category included “Professor” or “Textbook,” but I thought Expert was the best way to convey that these articles are written with a lot of research and the assumption that the reader should, or already is, interested in the topic. These beginnings are powerful because they are visceral, and they demonstrate that the writer was either present at this scene or had extremely good intel from someone who was.Swap out Elon Musk and Tesla for Tony Stark and Stark Industries, and the beginning of this article could be the start of the nextElon Musk stands in the middle of a residential street. Beginning with the object first, we get a different path into the piece.In this story, we are introduced to a box of ashes—quite a striking image—of the true main character, a woman who served the author’s family for her entire adult life, against her will.The ashes filled a black plastic box about the size of a toaster. It’s at least been the most consuming.Baldwin has bags under his eyes, his normally enviable hair appears as though it’s been beaten flat with a tire iron, and he has two blood-red spots on the bridge of his nose. Become a member. Boxes bearing the “I think neighborhoods, cities, and towns that have evolved are more interesting and delightful than ones that have been carefully top-down planned,” he tells me when I meet him at Amazon’s Seattle headquarters in November. Typically the question is one that is not easily answered or contains a twist that leads the reader to continue onward. Turning the president into a running joke might prove the most consequential work of his career. It works because it surprises the reader, and promises the article will give them an interesting and fresh take on a topic.Remember, even though we consider fiction to be “entertainment”, nonfiction writing can is often used as fodder for social conversations. She was 18 years old when my grandfather gave her to my mother as a gift, and when my family moved to the United States, we brought her with us.
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