This includes the sale of semiconductors and batteries to industrial clients, the sale of original programming content to broadcast networks, the provision of financial to individuals and corporations, the provision of label and music publishing services to artists and composers, the sale of imaging equipment to the medical sector, and the sale of micro-batteries and computer hardware to professionals and businesses.Within the electronic and electrical goods market, Sony is a brand associated with quality. The Company was established under the name Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering) and began operations with a reported JPY 190,000 in capital set aside for the research and manufacture of telecommunications and measuring equipment. This includes televisions, cameras, mobile phones, semiconductors, computers, and batteries, as well as games consoles for which it operates an online network. The company's Segments include Mobile Communications, Game & Network Services, Imaging products & Solutions, Home Entertainment & Sound, Devices, Pictures, Music, Financial Services and All Other. Sony also provides a range financial services through subsidiaries of Sony Financial Holdings, including life and non-life insurance and banking operations.As a diversified group of companies, Sony manages a varied network of partners, including software and hardware resellers, technology partners, affiliate marketers, suppliers, integration partners, education partners, original equipment manufacturers, software developers, banks and financial service providers, and broadcast networks.The Company has numerous tie-ups. Sony Assurance has grown to become a leading company in the direct insurance category. Sony’s products are also accessible and easy to use, allowing consumers to use advanced technologies with no need for technical expertise.The Company also provides value to customers of its music publishing and financial services businesses through its expertise and experience in the fields.Sony’s electronic products can be purchased by consumers through its regional online stores, such as can be found at http://store.sony.com.co for Colombia and https://store.sony.com.my for Malaysia.The Company also operates a global network of sales outlets, and sells products additionally through a number of third-party distributors, authorised resellers and dealers and online retailers.Sony music and entertainment properties can be consumed through various television networks, cinema chains and music streaming services, while the Company’s banking and financial services can be obtained online.Industrial and professional products can be acquired from Sony directly or from authorised distributors.Sony’s consumer electronics products can be purchased online with no interaction with the Company’s sales personnel, the Company’ gaming network also provides a self-service online marketplace where users can purchase content and alter subscriptions independently.Products can also be bought through a network of Sony retail outlets, authorised dealers and resellers, where customers can receive a greater degree of personal care from sales representatives.The Company’s more specialised electronic and electrical products can be acquired by contacting the Company directly or through third-party distributors.All Sony customers have access to technical support resources through the Company’s various websites, which include user guides, FAQs and tutorials, and can receive more personalised assistance by contacting the Company directly.
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