Dive Brief: Hyundai has a new digital showroom on Amazon that includes price comparisons, reviews, vehicle details, test drive bookings, the ability to check dealership inventories and other Shopper Assurance elements through Amazon Vehicles, the automaker said in a news release.. For the first time, users can click through directly from Amazon.com to Hyundai's website.
In 2016, the “Prime Now, Drive Now” program was launched, and it allowed consumers to set up personalized test-drive appointments through Amazon’s website, as pointed out by The service basically made it easier for shoppers to do a test drive of Hyundai’s cars. As the traditional relationship between car dealer and customer continues to evolve, Hyundai has picked Amazon to host a special digital showroom to attract a wide array of customers. When users first land on the digital showroom, they will see a "brand experience" page highlighting Hyundai's technology and automotive innovation.
It also presents all available discounts, as well as Hyundai’s three-day money-back guarantee. The carmaker’s partnership with the e-commerce giant aims to simplify shopping for a vehicle by providing pricing, test-drive scheduling, vehicle specs and dealership information all in one place.
Instead of heading to a dealer, buyers were provided with the option to choose the location where they intend to start their hour-long test drive. Press Release from Aug 18, 2020 Discover announcements from companies in your industry.The free newsletter covering the top industry headlinesThe free newsletter covering the top industry headlines By signing up to receive our newsletter, you agree to our Virtual Showroom. By setting up a digital showroom on Amazon, Hyundai continues to aim for a leadership role in modernizing and digitizing the car-buying experience. Retailers are adapting to smartphone-toting shoppers who “showroom,” or scan Amazon.com Inc. and other websites to compare prices. Hyundai’s new digital showroom, that they cooked up with Amazon (that hosts all the data and acts as the gateway), offers car buyers …
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