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House rules: bit.ly/TGuidelines Overall, the campaign prevented an estimated 380,446 to 587,515 youths aged 11 to 19 years from initiating smoking from 2014 to 2016, according to the data. CDC twenty four seven. Approximately 350,000 youths aged 11–18 years were prevented from smoking nationwide during 2014–2016 as a result of FDA’s youth-specific public education campaign.The findings indicate that youths’ self-reported exposure to the campaign was associated with a reduction in smoking initiation from 2014 to 2016.
The campaign was designed to encourage youth who had never smoked but are … Specifically, selective attention could bias the results, such that nonsmoking youths at risk for future smoking might be more likely to both pay attention to campaign messages and experiment with smoking.
2,573 talking about this. The researchers also found that between-wave and cumulative target rating points were linked to a decreased risk for smoking initiation among youths.
The Food and Drug Administration released its first series of public service announcements Tuesday targeting what Acting FDA Commissioner Ned Sharpless calls “the troubling epidemic of youth vaping.”. The PSAs are part of the FDA’s “The Real Cost Youth E-cigarette Prevention Campaign,” designed to prevent young people from using e-cigarettes and potentially becoming addicted to nicotine. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. For this study, from 2013 to 2016, the researchers conducted a baseline and four post-campaign follow-up surveys (waves) of 5,103 nonsmoking youths aged 11 to 16 years from 75 U.S. media markets. The images are part of the U.S. Food and Drug Administration's $60 million anti-vaping ad campaign, called "The Real Cost." Notably, every 3,500 between-wave target rating points was associated with a 31% reduction in the risk for smoking initiation. Please provide your email address to receive an email when new articles are posted on From 2014 to 2016, the FDA's 'The Real Cost' media campaign aimed at children and adolescents has prevented as many as 587,000 youths nationwide from initiating smoking, according to data published in the
From 2014 to 2016, the FDA’s “The Real Cost” media campaign aimed at children and adolescents has prevented as many as 587,000 youths nationwide from initiating smoking, according to … However, such a positive association would be expected to lead to smaller observed campaign effects on initiation.
** This analytic approach begins with all youths who never smoked and then estimates the risk for smoking initiation as they age. Please provide your email address to receive an email when new articles are posted on Sustained campaigns such as The Real Cost can speed progress toward a tobacco-free future.In the United States, approximately 900,000 youths smoke their first cigarette each year (FDA’s The Real Cost was based on behavior change theories and designed to prevent the initiation of cigarette smoking among youths who have never smoked and discourage further smoking among youths who have previously experimented with smoking (Self-reported campaign media exposure was assessed with a validated measure (High campaign exposure was associated with a 30% decrease in the risk for smoking initiation (aOR = 0.70, 95% CI = 0.55–0.91) (The association between campaign exposure and youth smoking initiation remained unchanged in survival models that accounted for youths’ use of e-cigarettes and other tobacco products during the study period. * With 95% confidence intervals represented by error bars.Centers for Disease Control and Prevention. Campaign Message Strategies. From 2014 to 2016, the FDA’s “The Real Cost” media campaign aimed at children and adolescents has prevented as many as 587,000 youths nationwide from initiating smoking, according to data published in the “Tobacco use — largely from cigarette smoking — still kills more than 480,000 Americans every single year and costs nearly $300 billion a year in direct health care expenses and lost productivity due to premature death. “The results from our work demonstrate that ‘The Real Cost’ will have lasting benefits on public health by convincing these teens to not smoke and it’s imperative that public education campaigns like ours continue in order to reduce the individual and collective burden of tobacco-related disease and death among current and future generations,” Sharpless said in the FDA statement. The campaign is aimed at the 10.7 million kids. In addition, social desirability bias might have led to underreporting of initiation and overreporting of campaign exposure.
The Real Cost is the first federally funded U.S. youth-focused tobacco education campaign, and these findings indicate that youths’ self-reported exposure to the campaign was associated with a reduction in smoking initiation during the evaluation’s 2014 to 2016 time frame.
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