So much so, people have began studying the power of 'The Drake Effect'. 30 Leicester Square, London, WC2H 7LA
The Drake Effect Is Real, But The Nicki Effect Is Bigger In fact, there were fewer than 20 tracks for either artist in the bottom two groups (looking at you, Waka Flocka Flame, for “Round of Applause” with Drake, and at you, Madonna, for the unfortunate “B*tch I’m Madonna” with Minaj).
A Drake effect on something like “Drama” from Roy Woods’s “Exis” is relatively small and can’t compete with the combination of a Nicki effect with already existing star power.If you’re surprised that Nicki eclipsed Drake in the year of Drake, you shouldn’t be. Five years ago, Kanye West assembled one of hip-hop’s greatest guest-track dream teams — Rick Ross, Jay Z, Bon Iver and one relative newcomer, Nicki Minaj — for his single “Monster.” Not only did she best three iconic rap legends, her guest verse on “Monster” remains indisputably one of the And on that verse, she warned us: “You could be the king but watch the queen conquer.”Spotify is working on a scaled solution to query every featured artist.Not every track featuring these artists is on Spotify, however, so this is not a comprehensive list. Kayne West, FKA Twig All together, it creates this concoction where everyone benefits in every way.” The city certainly has. With so few tracks, the lower two groups didn’t make for a very robust data set, so we chose to focus on the top two groups, where the featured artist’s influence would be the most apparent.And at the top, the power of Nicki becomes even clearer.For songs in the top quartile of streams, a Nicki feature was streamed 46 percent more often, on average, compared with 25 percent more often for Drake. 5. Both fearsome and majestic, dragons have a society that revolves around strength and might and because of their egoistic and narcissistic pride, mixing their blood with that of races outside of dragonkind are seen as an abomination, a cancer that must be eradicated utterly. From The Weeknd to iLoveMakonnen, PARTYNEXTDOOR and Majid Jordan, Drake doesn’t just take a keen interest in an artist, he seems to shroud them in the aura … Many … Yes, the “ Drake Effect ” is real, but it’s time we start talking about the Nicki Effect. It’s the timing, it’s Drake’s authenticity, it’s his music being aligned perfectly with the NBA, the Raptors improving and the emergence of Toronto as a great global city. But just how powerful is it? It's fair to say that Drake has completely owned the past few years... 2. Eminem is a far better rapper, but not the song maker that Drake is. And we set a threshold of at least 100,000 streams per album so that every album had at least some significant level of consumption.This data covers the entire careers of the three artists, but given Spotify’s growth and relevancy, newer tracks will be consumed more.Although a song’s “bucket” designation depends at least in part on the overall popularity of its album, Drake and Nicki were featured on albums of roughly similar popularity. He has one great album, one good album….and the rest is trash. Sorry, your blog cannot share posts by email. And how does Drake compare to other artists?Since it’s impossible to quantify cultural cachet (What’s the value of an From January through October of this year, a track featuring Drake as a guest artist was streamed 126 percent more often, on average, than any of the other tracks on the albums he was featured on. While Drake seeks out underground artists from niche music circles, Nicki has little interest in anything that isn’t going to be hit, Oh said: “Her operating principle is, ‘Is this going to be a smash?’”This only makes the Nicki Effect more impressive, though — her guest features account for an increase in streaming on albums that are In fact, you’d expect Drake to have an even greater impact on lesser-known albums since they would presumably contain fewer hits. That means the Drake song (or songs) was played more than twice as much as the songs that didn’t feature Drake.Ideally we could compare Drake’s guest appearances to those of all artists in Spotify’s database, but that would take months to query, so let’s start with his fellow With the help of Spotify data analyst Jomar Perez, we pulled data on every album on Spotify with at least one track featuring either Drake, Nicki Minaj or Lil Wayne. 50??? That everything Drake touches turns to gold is a well-documented phenomenon in hip-hop. Isolating the tracks they were not featured on (to reduce the influence of their own popularity), the artists had per-song stream averages within 25 percent of each other in each of their two most popular buckets.If things look a little funny on the right of this chart that’s because Nicki’s guest feature on Guetta’s “Listen” set the bar for this entire data set: All streams were normalized to “Hey MamaAllison McCann is a former visual journalist for FiveThirtyEight. Spotify ranked every song on an album by stream count and bucketed them into four groups: the top 25 percent, 25 percent to 50 percent, 50 percent to 75 percent, and 75 percent to 100 percent.Unsurprisingly, about 80 percent of both the Drake and Minaj feature tracks fell into the top two stream groups, i.e., the top half by popularity.
Was Rihanna consumed by its all-seeing power?
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