Keith Miller is the CEO and president of Strategic Factory, a marketing and printing company in Owings Mills, MD.
banner displays, water bottles or customized apparel). Own It. As an overarching brand for a suite of integrated agencies, Strategic Factory encompasses Miller's Minuteman Press, Graphic Tango, Branded 4 U, Master Signs and Production Facility. 11195 Dolfield Boulevard
Up until this point, it’ s been difficult to show our clients what we can do for them. Yes!!
Strategic Factory, the Masterbrand for our integrated agencies, encourages collaboration between strategy and creativity to deliver powerful, cohesive and innovative campaigns. We’ ve achieved the economies of scale, and the back-end office structure is all the same.
How-ever, Miller is confident that Strategic Factory will not suffer this fate as the company made strategic decisions by adding products and services to its portfolio that were natural companions to its core printing business.
Fix It.’ If someone sees an issue, we want them to own it and find the root cause. Happy To!’ to urge team members to enthusiastically tackle any job and deliver the best possible outcome. The hyper-specialization of marketing and promotional vendors further compounds the situation, as you must establish a relationship with multiple vendors, as only a few offer a “one-stop-shopping” model.To help streamline the process and offer cohesive and innovative marketing campaigns, a Maryland-based business not only saves its clients time, but also delivers creative and unique products and solutions. Stone House Media Group. Strategic Factory (www.strategicfactory.com), based in a new state-of-the-art building in Owings Mills, is the brainchild of Miller’ s Minuteman Press’ President and CEO Keith Miller, who has a long track record of success as owner of the largest Minuteman Press franchise in the world.
It’ s instrumental to help us tell our story.” The new building was powered by financing made possible through the Baltimore County Department of Economic and Workforce Development’ s Small Business Loan fund, a privately financed partnership between Baltimore County and 23 of the region’ s leading financial institutions. Strategic Factory: Operates a group of companies offering design, print, signage, direct mail, promotional products, custom apparel and marketing consultation services. ©2020 I95 BUSINESS. It helps them understand our internal workflow: they see where the product is going next and how they can make something better and work more efficiently. Miller says that cross training is part of the company culture and mottos are printed on the walls and even on team members’ T-shirts. It makes everything so much easier for the client to have one contact.”Strategic Factory caters to many customers with a variety of marketing and communication needs, Miller says.
Will Do. “We have processes in place so that when a digital file comes in – no matter what the product is – we have people who study the file and ask, for example, ‘ Does this design, layout or color make sense for what the customer is trying to achieve?’ We expect to make suggestions to the client and collaborate on any enhancements that can improve the job instead of simply printing the file that the customer uploaded.”Additionally, since Strategic Factory has an in-house creative services agency, “a lot of customers start working with Graphic Tango, while others realize during the process that they need to realign their vision and need strategic planning.
We’ re just introducing more widgets into the mix.
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