"It was time for us to go back to our DNA - our core - of who we were and understand a lot more about that, and reaffirm who we were, what we stood for and then reconsider whether our brand was appropriate. The Crusaders website already has the new livery, as does the organisation's headquarters. As much as we thought we might not have liked it, we had to acknowledge the association had been made. The Crusaders' new logo Published on November 29, 2019 The Crusaders confirmed their new branding on Friday, opting to keep the club’s name but ‘evolve their identity’ under a new logo. Buy tickets to Canterbury's Crusader matches, read Canterbury Rugby news, view player profiles, & analyse the Super Rugby results On Friday, the Crusaders and NZ Rugby revealed the name would remain the same, but unveiled a new-look logo that featured a Māori motif and the phrase 'mā pango, mā whero'. The Crusaders new logo. The team will play under a 'holding brand' in 2020, with the new red and black logo to be introduced in 2021. The Crusaders have made a significant change to their branding by removing the knight from their new logo after the 15 March Christchurch terrorist attack.The Vodacom Super Rugby team announced earlier this year that, in conjunction with New Zealand Rugby, they had commissioned an independent company to research the views of both stakeholders and the Christchurch public about the Crusaders brand.This was after the attack on two mosques in Christchurch that left 51 dead and dozens injured, prompting debate over whether the Crusaders name and medieval branding was appropriate.The Crusaders immediately removed their pre-match entertainment, which included sword-wielding knights on horseback at home games.In June, the Crusaders announced that the medieval branding would be dropped from their logo in time for the 2020 Super Rugby season. I think people see us as something quite different to the link that was made - I think that's obvious. Crusaders' new identity likely to be politically correct
"I think of people like [women's suffrage pioneer] Kate Sheppard… I think about Tariana Turia, who is described as a crusader for the rights of Māori youth. "Today, we are launching a new Crusaders logo and branding, one that clearly represents who we are," says Crusaders chief executive Colin Mansbridge.
The Vodacom Super Rugby team announced earlier this year that, in conjunction with New Zealand Rugby, they had commissioned an independent company to research the views of both stakeholders and the Christchurch public about the Crusaders brand. "It's contrary to everything we stand for. "We are retaining the Crusaders name going forward, but evolving the brand to clearly demonstrate what the word 'crusader' means to us.
Pre Season Friendly | Kick-off: 25th July at 11:00am | Venue: Seaview || RECENT NEWS. A wider brand review was also implemented, with changes to come into effect in 2021.The Crusaders name is seen as a reference to the Crusades, a military campaign launched by Christians against Muslims. Copyright © 2020 MediaWorks TV - All Rights Reserved "Latterly, I've heard people describe [environment activist] Greta Thunberg as a crusader. "There are two meanings to the word 'crusader'," he says.
"We have to be crusaders who include and unite.
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